What AI builders do well
- A first draft in minutes
- Ready made layouts and texts to start from
- A low monthly price
Where they fall short
- Generic content. Texts and images that could belong to any company. Neither people nor search engines learn why they should choose you.
- Technical basics. Speed, structured data, pages that load without JavaScript and proper redirects are often missing or hard to control.
- Lock-in. The site lives inside the builder. Moving away usually means starting again.
- Nobody responsible. When something breaks or needs to change, you are on your own.
How we use AI
We use AI tools every day for research, drafts, code and testing, and they make us faster. Decisions about your message, design and structure stay with people who know your business. You get the speed of AI and the care of a small team.
How to decide
- A test, a side project or an event page: an AI builder is fine.
- Your main company website: invest in content, structure and ownership.
What it costs
A Website Sprint starts at CHF 2’500, and you own everything at the end. For the full picture, read what a website costs in Switzerland.
Questions and answers
Will AI replace web designers?
It replaces repetitive work and speeds up drafts. Understanding a business, choosing what to say and caring for a website over years still need people.
Can you take over a site made with an AI builder?
Usually we rebuild it, because builders often do not allow a clean export. Your content, your domain and what you learned carry over.