[ 11 ]Blog
Plain answers about websites.
Guides for small and mid-sized Swiss companies: what a website costs, how long it takes and how people and AI search find it.
- [ 01 ]
What does a website cost in Switzerland?
What drives the price of a website for a Swiss SME, which running costs to expect, and what our Website Sprint from CHF 2’500 includes. - [ 02 ]
A new website in 3 weeks: how a Website Sprint runs
Week by week: what happens in a Website Sprint, what you need to prepare and what keeps a website project on schedule. - [ 03 ]
GEO: how ChatGPT and other AI search tools find your website
What generative engine optimisation (GEO) means, how it differs from SEO, and 7 practical steps so AI assistants can read, understand and quote your website. - [ 04 ]
Google AI Overviews and AI Mode: what they mean for your website
What Google’s AI Overviews and AI Mode are, what Google asks of website owners, and what helps your pages appear as a source in AI answers. - [ 05 ]
How ChatGPT search finds and cites websites
When ChatGPT searches the web, which OpenAI bots visit your site, and what makes a page easy for ChatGPT to cite as a source. - [ 06 ]
ChatGPT, Gemini, Claude, Perplexity and Copilot: how AI assistants find websites
Training knowledge or live search: how the big AI assistants find and choose websites, and the 4 basics that cover all of them. - [ 07 ]
AI crawlers and robots.txt: which bots to let in
Training bots, search bots and user bots: what GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended do, and how to allow or block each one. - [ 08 ]
How to measure visitors from ChatGPT and other AI tools
Where visits from ChatGPT, Perplexity, Gemini, Copilot and Google’s AI features show up in your analytics and Search Console, and what the numbers cannot tell you. - [ 09 ]
How to write content that AI assistants quote
Short answers first, headings like questions, concrete facts and a clear author: how to write pages that ChatGPT, Gemini and Perplexity like to quote. - [ 10 ]
Structured data for small businesses: schema.org explained
What structured data is, which schema.org types a small company needs, the rules that matter and what it can and cannot do for Google and AI assistants. - [ 11 ]
Local SEO in Switzerland: get found nearby, on Google and in AI answers
Google Business Profile, consistent details, Swiss directories such as local.ch and search.ch, reviews and service pages: the basics of local SEO for Swiss companies. - [ 12 ]
AI website builder or web studio? An honest comparison
What AI website builders do well, where they fall short for a company website, how a studio uses AI today and how to decide what fits your business. - [ 13 ]
Why your team should be able to edit your website
Texts, images and new pages without waiting for an agency: what editing your own website means, what you should own and how we hand over the keys. - [ 14 ]
Relaunch or improve step by step? How to decide
5 signs your website needs a fresh start, 4 signs that steady improvements are the better choice, and how each path works. - [ 15 ]
Website launch checklist: 15 things to check before going live
From texts and forms to redirects, privacy policy and Search Console: the checklist we go through before every launch of a Swiss website.
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- Ready for AI tools
- Edit it yourself
- Most sites live in 3 weeks