Start with your Google Business Profile
Claim your profile, choose the right category, and add opening hours, photos and services. Keep it current. For searches like "electrician Baden", the map results often appear before any website.
The same details everywhere
Use exactly the same company name, address and phone number on your website, in your Google profile and in directories. In Switzerland, local.ch and search.ch are worth checking, along with industry directories and your trade association.
Reviews
Ask happy customers for a review right after a job is done. Answer reviews promptly and politely, the critical ones too.
A website that names places
Say where you work: town, region and canton. If you serve several areas, a page per area with real content works better than a long list of place names.
Local questions in AI answers
When someone asks an assistant for a provider nearby, it relies on map data, reviews, directories and websites. Consistent details and clear service pages make it more likely that you are named. More in how AI assistants find websites.
Several languages
In bilingual regions, offer your website in both languages, each version with its own address, so search engines show people the right one.
Questions and answers
Do I need a shop or office address to appear locally?
No. Businesses that visit their customers can hide the address in their Google Business Profile and set a service area instead.
How long does local SEO take?
A complete profile works quickly. Reviews and directory entries build up over weeks and months.